Topics in Labor Relations free essay sample

As indicated by our course reading, Labor Relations: Striking a Balance, expanded spotlight on quality and more prominent intensity caused changes in business that have formed aggregate dealing in three different ways. Initially, aggregate bartering has explored different avenues regarding less point by point, shorter work rules or agreements. This is an endeavor to expand adaptability and productivity that was smothered by enormous, multi-volume, point by point guides/contracts. Second, common increases of integrative haggling have been grasped to improve collaboration and joint critical thinking rather than rivalry and struggle. At last, aggregate bartering has gotten increasingly centered around constant correspondence to encourage adaptability and on-going beneficial and agreeable connections. This objective was not all around served by the customary procedure of re-arranging contracts on a multi year premise (Budd, 2010, p. 13-14). It was intriguing to discover that the current legitimate structure for private part aggregate bartering goes back to 1935, which was really during the extraordinary melancholy. This was trailed by WWII which realized a time of mass assembling and was set apart by a critical contrast among blue and office laborers. Today in the US, mass assembling has declined as adaptable creation strategies, the ascent of learned specialists and extreme worldwide rivalry has expanded (Budd, 2010, p. 14). The associations and aggregate haggling forms set up after WWII, during the period of mass assembling, were conceived from the need to build up safe working conditions, reasonable wages, and worker benefits. These associations additionally earned a terrible notoriety and caused fractures among bosses and workers. Today’s bosses see the advantage of employee’s association and need to deal with their representatives. Representatives need to contribute and feel like they have any kind of effect. This has prompted improved working conditions, remuneration and a decrease in the apparent requirement for aggregate dealing and associations. In all actuality a wide range of things can influence aggregate dealing. In Wisconsin the 2010 decisions put chose authorities in power that didn't bolster aggregate haggling. Truth be told they took moves to make aggregate dealing rights from open workers locating the decreased spending would assist state with planning issues. As indicated by the Collective Bargaining Fact Sheet discovered online at collectivebargaining. com, comparative issues came up in any event twelve different states. Accordingly, there have been fights and review decisions. (Aggregate dealing certainty, 2010) A case of aggregate bartering can be found on account of Maryland’s Wicomico County Sheriff’s Deputies. Following a multi year battle for change with little advancement, the representatives turned out to be a piece of the Fraternal Order of Police (FOP), Lodge #111, an association that speaks to law authorization officials all through the nation. A progression of heartfelt arrangements between the FOP and region authorities occurred and brought about a concurrence on nearly 28 things which included wages, annuities, dress recompense and a no strike statement (Wicomico County Maryland, 2011). Since cops assume a key job in securing general society and guaranteeing wellbeing, they are denied from striking. This is the situation for most of government workers in the United States (Budd, 2010, p. 266). The most noteworthy and across the board law influencing work relations in the private area is the National Labor Relations Act of 1935. This law is otherwise called the Wagner Act, named for Senator Robert F. Wagner, the man who advocated it. More or less this law ensures employees’ rights to frame and take part in worker's organizations. The book, Labor Relations: Striking a Balance distinguishes the focal arrangements of the Act. These arrangements incorporate the foundation of the National Labor Relations Board (NLRB) which addresses portrayal questions and settles uncalled for work practice claims. The demonstration gives laborers the option to shape associations and deal by and large. It recognizes five uncalled for work rehearses and â€Å"establishes selective portrayal for associations that have larger part backing and awards them privileges of aggregate dealing over wages, long stretches of business and different states of employment† (Budd, 2010, pp. 119-121). The law additionally made it illicit for organizations to terminate representatives for shaping or joining associations and restricted organization oversaw associations. A news discharge on the NLRB site shows a genuine case of a possible infringement of the NLRA. The news discharge portrays how notable airplane producer, the Boeing Company has chosen to build up a second non-association creation line for its 787 Dreamliner planes. This typically wouldn’t be an issue however the company’s fundamental creation line is in an association office. Boeing expressed that the explanation they chose to utilize the non-association plant was a result of past strikes and the chance of more strikes happening later on. The association for Boeing’s representatives recorded a grievance which the NLRB explored. The examination uncovered an infringement of the NLRA likely happened on the grounds that Boeing the board had offered scaring remarks to laborers in regards to past strikes which, related to setting up a subsequent creation line in a non-association office, could be deciphered as reprisal for the strikes and an endeavor to dishearten future strikes (National work Relations Board; Office of Public Affairs, 2012). Since it is lawful for private area strikes, it isn't right for the organization to oppress the unionized laborers by offering work to a non-association plant. On the off chance that the organization doesn’t stop the transition to a subsequent creation line they will confront a consultation under the watchful eye of a NLRB judge. In the ten years following foundation of the NLRA, associations developed solid and numerous where driven by degenerate supervisors. This was on the grounds that the NLRA concentrated on employer’s acknowledgment of associations and aggregate haggling. It provided no guidance or direction for association conduct. To numerous it appeared as though the NLRA had given associations the advantage. The Taft-Hartley Act was goes in 1947 to revise the NLRA and parity reasonableness among associations and businesses. It remembered limitations for association activities, improved privileges of people and managers, and new question goals techniques (Budd, 2010, p. 127-129). Moreover, the Taft-Hartley Act precludes managers from giving cash or different things of significant worth to association authorities. Moreover, it is a wrongdoing for association authorities to acknowledge or request these things from managers. During the 1950s, International Longshoreman’s Association President Joseph Ryan was seen as blameworthy of taking a yearly money related allowance from a business (Jacobs, 2006, p. 117). Another case of an infringement of this segment of the demonstration is discovered n the Federal agency of Investigation site. As indicated by a public statement, siblings Nick and Paul Maddalone were in cahoots with a composed wrongdoing family which set them in various places of intensity inside Local 1181 of the Amalgamated Transit Workers Union (Local 1181). Nearby 1181 speaks to travel labo rers who give school transport administrations to New York City. Obviously the siblings got made up for settling on association choices, affecting association exercises and choosing not to see contract infringement which profited the wrongdoing family (Federal Bureau of Investigation, 2009). The NLRA and the Taft-Hartley Act each came and addressed issues significant at the time they were set up. Prior to the NLRA, representatives were off guard. Many worked in troubling conditions, got low wages and didn't have a voice. The NLRA drove changes to improve things for workers however in the end influenced the perceived leverage for associations. The Taft-Hartley Act was set up to give direction for association exercises and re-balance the business representative relationship. In any case, more changes in accordance with the framework were required as more data surfaced about work development debasement. Like the Local 1181 episode talked about above, more occasions of mafia invasion and degenerate association pioneers were becoming visible. So in 1959, the Landrum-Griffin Act was passed to stop the defilement and advance popular government inside associations. The Landrum-Griffin Act concentrated on interior association undertakings and made a bill of rights that ensured the privilege of equivalent support. It additionally made it compulsory for associations to receive by laws and set up obligatory announcing which included giving names, titles and pay rates of association officials to the Department of Labor. Reportable things likewise incorporate credits made to association officials, measure of charges and contribution, system for reviewing money related records, trusteeships, and the measure of advances given to association authorities. The demonstration builds up arrangements for leading association races, shields for work associations and things that must be accounted for to bosses (Budd, 2010, p. 132-134). To put it plainly, the Act discouraged debasement by making it simpler to distinguish and by building up decides that forestalled it. An article in the Los Angeles Times, portrays an infringement of the Landrum-Griffin Act. At the point when Sheet Metal Workers International proposed a contribution increment to ease their money related issues, chose business specialist of Local 75, Edward Lynn, was against it. He felt that the best arrangement was to diminish nearby chosen officials’ pay since it was higher than other neighborhood unions’ pay. At the point when the proposition to build duty was casted a ballot against at the neighborhood association, an agent from Sheet Metal Workers International terminated Mr. Lynn in light of the fact that he had been candid about his resistance to the expansion. In the long run, the Supreme Court decided that it was an infringement of the Landrum-Griffin Act to fire a chosen official for restricting a duty increment (Weinstein, 1989). Similarly as the NLRA and Taft-Hartley Acts rolled out truly necessary improvements to work relations, so did the Landrum-Griffin Act. I accept the principles and checks and bala

Rap As Art Essay Example For Students

Rap As Art Essay Presentation The word craftsman is a term that is utilized to describeprofessions, for example, painters, culinary specialists, and even artists. Painters use paints andcanvas as their medium, gourmet specialists use nourishment for their delicacy, and performers use thewords and instruments to make the specialty of sound. Indeed, even inside this, theterms of boss, painters, and performers envelop numerous aspects. For instance, somechiefs practice just in cakes, a few painters just work with watercolor, orthe in the occasion of music, performers who make rap music. IN ALL INSTANCES AFORM OF CREATION HAS TAKEN PLACE BUT MODERN DAY SCRUTINY ON WHO CAN OR CANNOT BECONSIDERED ARTISTS HAS BANISHED RAPPERS AS ARTISTS. FIRST SUPPORTING PARAGRAPHRAPPERS ARE MUSICIANS WHO USE FAST-PACED RHYMING VERSES ACCOMPANIED WITH A HEAVYBEAT AND SYNTHESIZING RHYTHMS. The expressive refrains can reflect everything fromlove to a medication bargain turned out badly to solid assessments about social and po liticalissues. Recently however, rappers, for example, Tupac Shakur, Notorious BIG, and PuffDaddy have been examined as to climate or not their type of articulation can beconsidered workmanship. Infamous BIG uses hostile language to depict his lifestylesand his objects of want. Numerous individuals feel that the obscenity andoffensiveness of his verses fill in as motivations to excuse him as a specialists. In any case, as per the meaning of a craftsman, rappers can be consideredartists. SECOND SUPPORTING PARAGRAPH IN ORDER TO FULLY ESTABLISH THAT RAPPERSARE ARTISTS, THE DEFINITION OF ARTIST AND ART MUST BE ESTABLISHED. A craftsman is an individual talented in a compelling artwork, for example, painting, move or music. Workmanship is the formation of a work achieving an assortment of new mix ofelements in the medium (tones in music, words in writing, ect.) To furtherestablish the meaning of craftsman, lets take a gander at certain models. Painters forinstance are considered as craftsman since they meet the characterized measures. First,painter must be gifted in their field. They should have an eye for shading, shapes,patterns and subtleties. Second, painters must have the option to consolidate differentvariables to frame a variety of work of art. They should have the option to bring differentexisting hues, surfaces, and shape together to make something new, abstract,or even definitional. Third, painters must utilize their expertise as a structure ofself-articulation. Hues depict their feelings and the shapes to imply acertain state of mind. In these viewpoint painters meet all the rules that make an artistan craftsman. Presently you have to analyze the qualities of a rapper to determinewhether or n ot they meet similar rules of being gifted in a compelling artwork suchas music, having the option to bring out new blend of components to frame somethingnew, and having the option to introduce a type of self articulation. THIRD SUPPORTINGPARAGRAPH IN FACT RAP IS A FORM OF MUSIC THAT REQUIRES MANY TALENTS IN THESIMILAR FORM THAT PAINTERS MUST BE SKILLED AT THEIR TRADE. As indicated by theMerriam Websters Dictionary, rapping is characterized as a cadenced chantingoften as one of normally rhymed couplets to a melodic accompaniment.Therefore, notwithstanding the abilities expected of different performers, for example, beingable to identify melodic notes, and having the option to understand music, artists who rapmust have the option to compose rhyming verses just as being musically disposed. Forexample, notable rapper Bizzy Bone from the rap bunch Bone Thugs NHarmony is acclaimed for his capacity to rap with an unfathomable speed and at thesame time keep up a consistent beat and cadence . Notwithstanding those abilities, arapper must have the option to make and compose refrains and couplets. Two of the mostpopular rappers, Notorious BIG and Tupac Shakur, were perceived for theirability to compose verses that had engrossing importance as well as knownfor their selection of words and semantics. In light if this, rappers start to fitthe meaning of specialists since they gangs certain melodic abilities necessaryto their specific type of craftsmanship. Forward SUPPORTING PARAGRAPH THE SECOND ATTRIBUTETHAT RAPPERS MAINTAIN TO BRING IS A NEW COMBINATION OF ELEMENTS. Just aspainters must have the option to take various hues and shapes to make a painting,rappers should likewise have the option to take sorts and put them out for another melody. .u417b9fa7ec9aa0466f47bdf98cad012b , .u417b9fa7ec9aa0466f47bdf98cad012b .postImageUrl , .u417b9fa7ec9aa0466f47bdf98cad012b .focused content territory { min-tallness: 80px; position: relative; } .u417b9fa7ec9aa0466f47bdf98cad012b , .u417b9fa7ec9aa0466f47bdf98cad012b:hover , .u417b9fa7ec9aa0466f47bdf98cad012b:visited , .u417b9fa7ec9aa0466f47bdf98cad012b:active { border:0!important; } .u417b9fa7ec9aa0466f47bdf98cad012b .clearfix:after { content: ; show: table; clear: both; } .u417b9fa7ec9aa0466f47bdf98cad012b { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; progress: mistiness 250ms; webkit-progress: haziness 250ms; foundation shading: #95A5A6; } .u417b9fa7ec9aa0466f47bdf98cad012b:active , .u417b9fa7ec9aa0466f47bdf98cad012b:hover { obscurity: 1; change: darkness 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .u417b9fa7ec9aa0466f47bdf98cad012b .focused content region { width: 100%; position: r elative; } .u417b9fa7ec9aa0466f47bdf98cad012b .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enrichment: underline; } .u417b9fa7ec9aa0466f47bdf98cad012b .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u417b9fa7ec9aa0466f47bdf98cad012b .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt range: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u417b9fa7ec9aa0466f47bdf98cad012b:hover .ctaButton { foundation shading: #34495E!important; } .u417b9fa7ec9aa0466f 47bdf98cad012b .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u417b9fa7ec9aa0466f47bdf98cad012b-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u417b9fa7ec9aa0466f47bdf98cad012b:after { content: ; show: square; clear: both; } READ: The Road to Salvation EssayFor occasion, a technique for accumulation utilized by numerous rappers is called examining. A craftsman takes a melodic line or arrangement of notes from various performers andbuilds upon it to deliver their own sound. A rapper may take a presentation toa tune and utilize that as the reason for their tune. An occurrence of this can befound in Puff Daddys examining of Lunez I Got 5 ON IT. Puff Daddy usesthe ambient melodies and makes his own verses to frame another and more slow lovesong, Satisfy You. FIFTH SUPPORTING PARAGRAPH ANOTHER CHARACTERISTIC OF ARAPPER THAT GIVES HIM OR HER THE RIGHT TO BE CONSIDERED A RAPPER, IS THEEXPRESSIONS THEIR SONGS PRESENT. Painters may utilize red to imply their resentment oryellow to communicate gladness, resembling to rappers utilization of words and lyricsto express their sentiments and feelings about governmental issues, individual reasons, or eventheir joy in their riches. Rapper Tupac Shakur was noted for his annoyance andfrustrations that was his found in his verses and music. He utilized his feelingsfrom his precarious adolescence a nd life in the downtown. He likewise regularly describeshis lost kinship and loathe towards Notorious BIG because of Notorious BIG stealinglyrics from Tupac further making a contention among the two rappers. Numerous rapperssuch as Juvenile and the gathering Cash Money rap about subjects, for example, achievement inlife, riches, and the things they can purchase with it. There are various kinds ofvariation of rappers similarly as there are variety of painters; some work of art areonly theoretical and different canvases are in subtleties. End Rappers use theirlife and its tribulations as a wellspring of motivation to their music. The musicthey make present all the types of what might believe them to be craftsman; dueto their exceptional capacity to make cadenced verses, to communicate, and touse various components to make something new and particular. BibliographyMarian Websters Dictionary pg. 7879, pg. 1128

Drama Essay Samples: What to Look For

Drama Essay Samples: What to Look ForDrama is a popular type of literary work that can be demonstrated in many different forms. Drama essays help you learn about different styles of drama and also what makes a certain type of story work. Often a drama assignment requires a student to write a thesis based on a particular dramatic work. These sorts of drama assignment usually have a theatrical element and these elements need to be carefully described for students to fully understand.Dramatic reading practice has long been recognized as a good way to improve the way a person reads and responds to text. Students will be able to identify which portions of a piece are less difficult and which portions are more challenging. Dramatic reading examples should be included in drama essay thesis samples. When students read the examples, they should understand why the work has been structured in this manner.Many students who read short stories, novels and plays are surprised to learn that dramatic reading examples are not always the same. It is often necessary to include a study guide so students can better understand what is being discussed within the sample. They will find that reading is more effective when they are given clear, concise instructions from the writer.Students will be able to apply appropriate methods of study and also be better prepared for other kinds of literary projects. A good drama essay sample should make students aware of the many options open to them when it comes to choosing a topic. In most cases students will be able to select from a number of different types of topics.Dramatics is often identified with melodrama. The use of strong imagery and dance will make a dramatic piece more interesting to students. A good dramatic reading assignment will need to provide some clear instructions as to how the various elements of the drama should be used and how they should be read.There are several other genres of dramatic writing that are not always associa ted with performance writers. Reading fiction can help students to be more interested in the written word. The aim is to gain an understanding of the skills that are required to read and understand literature.Students will also be able to express their ideas more clearly when they write about their own experiences. Experiences can add clarity to the form of writing that is commonly known as autobiography. Each genre of writing can be very creative and it is only through experimentation that students will be able to see what works best for them.Essays are an important part of education, as they help students to explore the different aspects of storytelling including the story plot, the characters and the genre of the piece. Students should always have a good amount of examples at hand when they are trying to make a decision about which genre of writing they want to pursue. These drama essay samples can be found on the internet in many different ways. Students should have a clear idea of what they want to achieve when they start to write so they can make sure that they do not make any mistakes.

Answers to Main Idea Worksheet 1

Platos Allegory of the Cave - Its Importance in Todays...

Platos Allegory of the Cave - Its Importance in Todays World Our society so values education that sociologists have recognized the problem of over-education (Hadjicostandi). Many people are spending years pursuing degrees which they simply do not need for the jobs they perform. It is therefore prudent for students to question whether pursuing a liberal education is really as important as our society believes. What is the point of a college education? Does it have any purpose beyond its material benefits. Are these benefits worth their cost? These are important questions that need answering. In the end, we may see that there is far more to this debate than simple accounting. Perhaps what makes education worth pursuing is that it†¦show more content†¦Their captivity would distort their view of reality. Plato further asks what would happen if some of these prisoners were suddenly released and led from the cave. They would become wise to the ways of the world and with time would be able to contemplate [the sun] as he is (251). They would realize that everything they had formerly loved was either a lie or insignificant, and they would realize just how little they knew during their imprisonment. In the allegory, the sun represents truth, we are the prisoners, and the prison of the cave is all that we can perceive (Plato, 252). Plato says that so long as we are enthralled by what we can see and taste and touch, we will never be able to even consider abstract ideas like justice and love. If, however, we shake the bonds which our senses have placed upon us, we can arrive at a higher stage of enlightenment than we could have imagined possible during our imprisonment (Platos Allegory of the Cave). We should, at this point, pause to define some terms. Plato talks much about enlightenment, but what is this? It can be defined as the state in which an individual comprehends the truth about a particular subject. Whether or not one agrees with Plato that human beings possess the knowledge of all truth prior to birth, one must agree that by the time children reach the age at whichShow MoreRelatedThe Golden Age Of Greek Philosophy947 Words   |  4 PagesHumanism what does it mean in today’s society? Its simply a system of thought attaching prime importance to human rather than divine or supernatural matters. Humanist beliefs stress the potential value and goodness of human beings, emphasize common human needs, and seek solely rational ways of solving human problems. The Golden Age of Greek philosophy is the antecedents of humanism. It is nothing like todays humanism but has the same characteristics. Society’s in the Greek world had become increasinglyRead MoreThe Impor tance Of Education In Education1841 Words   |  8 Pagesidea that with education comes freedom. But at times, the universal American K-12 education doesn’t grant these forms of freedom for its Black and Brown students. This is primarily due to the fact that minority students are not being taught the importance of education in the pursuit of intellectual, economic, and professional freedom. Black students, especially in low-income communities, are still struggling to develop the skills necessary to succeed in society. The education system needs to better

Positive And Negative Impact Of Technology Essay - 805 Words

Does Technology have a positive or negative effective on America’s future education system? Livening in today’s age we see the use of technology everywhere. People are constantly on their phones, looking for the newest update on life. We have heard about the positive and negative impacts of technology in our society. However, how has this affected our schools teaching environment? Studies have shown that technology advancement is the way of the future. Firstly, technology has had a high influence on modern day schools. Eighty-Four percent of schools have high-speed internet (StatisticBrain). Seventy-seven percent of teachers use the internet to help teach (StatisticBrain). The use for technology is high and valuable. It helps to improve†¦show more content†¦John Pennisi worked in teaching high school students for over seven years. He was with the school before and after they introduced iPad as a teaching improvement. Mr. Pennisi has also attained many academic awards for his teaching skills from the Private school administration. Mr. Pennisi says that his overall experience with use of iPads had been a positive experience. â€Å"I see a lot of value in the iPads here at SMR. It Shows that we’re an innovative School committed to integrating technology into our curriculum and class work† (Pennisi). He believes that in this day in age the methods need to be able to adapt to the twenty-first century. Fifthly, questioned Mr. Pennisi if he would recommend any teachers to switch to technology based teaching. He detailed that teachers should change their ways if they want their students to thrive. â€Å"I believe that any teachers committed to meeting the needs of his or her students in 2017 should look to integrate technology into the classroom† (Pennisi). He says that improvement could either involvement of iPads or laptops that are available for student use (Pennisi) Improvement could also just be online tools for the students. Our Students need changes to grow in this world. The Education System in America needs to adapt to modern day techniques. Lastly, although technology has major achievements and influences in better education, it still has its working problems.Show MoreRelatedTechnology Importance1088 Words   |  5 PagesThe Importance of Technology, which was always debatable, has now become more controversial. The substantial influence of Technology on our lives has sparked the recent controversy over the potential impact of this trend. It can be agreed that Technology has a profound impact on many communities, however some people claim that it had an adverse impact on many societies. This essay will elaborate both positive and negative aspects of technology on our lives and thus lead to a logical conclusion. 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Then she writes about personal experience regarding the issue.   Ã‚  Ã‚  Text has become one of the most common ways teenagers communicate with others. This led to many people believing

Market Research and Marketing Research free essay sample

Research is the process of gathering, processing and analyzing information on markets. The scope of such research is limited to the study of markets and does not include studies on the brand or product to be marketed. Market research is a subset of marketing research. Marketing Research is the process of gathering, processing and analyzing information for the purpose of marketing a product. It includes, but is not limited to market research. Marketing research extends to other areas of marketing activity like: 1. 2. 3. 4. 5. Studies on consumer behavior Brand and positioning research Research on product and packaging Research on communication strategies and advertising channels and their effectiveness Studies on sales promotion strategies and effects of discounts and sales promotion strategies on customer buying and consumption habits 6. Brand perception studies 1 Difference between Qualitative vs. Quantitative 2 Importance of Marketing Research The importance of marketing research in management extends to intelligent decision making, maximizing profits, increasing the sales, minimizing the risks and ascertaining whether a new product will be profitable in a given market at a given time. We will write a custom essay sample on Market Research and Marketing Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is Marketing Research? This research can be defined as the process of gathering recording and analyzing the data related to certain products and services. This need for market research is derived from the concept that only by understanding the needs and wants of the target audience and by effectively meeting them, you will be able to achieve the organizational goals and surpass the competition n the specific market. Thus, arises the need to collect data about the customers, competitors, and other forces in the marketplace. This data in turn is collected and analyzed to make relevant marketing decisions, be it in relation to setting up a business, developing a product, creating a brand or coming up with an advertising campaign. What is the Importance of Marketing Research? To Make Marketing Decisions: This research helps the marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or service is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain competitor product and so on. Similarly good research strives to provide options for the successful introduction of new products and services. This makes the market entry of a new product or service less risky. Survive the Competition: Marketing research helps in ascertaining and understanding competitor information such as their identity, marketing network, customer focus and scale of operations. This helps in surviving and in certain cases, even leaving behind the competition. Moreover, with market research you can also help understand the under-served consumer segments and consumer needs that have not 3 been met. Helps to Decide Target Markets: Research helps provide customer information in terms of their location, age, buying behavior and gender. This helps the marketers zero in on the target markets and customers for their products and services. Maximize Profits: Apart from profit maximizing steps such as item optimization, customer profitability analysis, and price elasticity, marketing research allows you to find out methods that can help you maximize profits. For example, a products price elasticity research can help you ascertain the impact of an increased price on the sales and the profits of a product. This emphasis on profitability also helps the companys focus to shift from maximizing sales to increasing the profits of a company. This helps the company survive in the long run and maximize its profits. Increasing the Sales: Increasing the sales of your products or services helps a company in maximizing its profits. By understanding the customers needs, wants and attitude towards the products and determining whether your products fit the bill, marketers can increase their sales. This helps in not only increasing the sales to the target customers and people already using the product but also converting the non users into customers for the product. With an understanding of the customer, competitors, products and the overall industry needs, this research can equip the management with the power to make better decisions. However, the importance of marketing research is limited to just being a marketing tool that helps you make an informed decision. So rather than basing all your management decisions on a customer survey, use this tool as a guide and supplement it with intelligent decision making.